Training session: “Emotional Intelligence for Sales”

As part of Deusto Entrepreneurship Week 2025, on Tuesday, 18 November a training session will be held in the Tokiski Room at Innogune (San Sebastian Campus) with Maite Mateo, focusing on how to apply emotional intelligence in sales processes and client relationships.

During the session, participants will explore key aspects of recognising and managing their own and others’ emotions, improving active listening, and strengthening communication and negotiation skills from a human-centred and mindful perspective. This is a chance to learn how to sell without losing authenticity, connecting emotionally and enhancing human value in professional environments.

Don’t hesitate to join! If you would like to attend, please email emprendimiento@deusto.es.

• Target audience:


• Entrepreneurs
• University community: students, academic staff and other employees
• External participants with an interest in the topic