Cadena SER Aula Abierta series: The Eliza Effect. The risks of attributing human characteristics to artificial intelligence
On Thursday, 13 November, from 18:00 to 19:30, Cadena SER Euskadi will host a new session of its Aula Abierta series at Yimby Sota (Bilbao), titled “The Eliza effect: the risks of attributing human characteristics to artificial intelligence.” This public event invites reflection on our tendency to humanise technology beyond its actual capabilities.
The talk will feature Lorena Fernández, Head of the Artificial Intelligence Committee at the University of Deusto, who will address the ethical, social, and technical challenges of the so-called “Eliza Effect”—named after the first chatbot developed in the 1960s. Fernández will explain how this tendency to attribute human emotions or intentions to AI can distort our perception and create unrealistic expectations of the technology.
Further information and registration
“Mujeres que Hacen” exhibition by GENTE QUE HACE – Deusto Entrepreneurship Week 2025
“Mujeres que Hacen” exhibition by GENTE QUE HACE – Deusto Entrepreneurship Week 2025
As part of Deusto Entrepreneurship Week, and within the various events framed by Global Entrepreneurship Week, we will host an exhibition resulting from the collaboration between a former student of the University of Deusto (San Sebastian Campus) and Deusto Entrepreneurship, the University of Deusto’s Innovation and Entrepreneurship Unit.
Through their perspective and words, this exhibition invites us to discover the stories of five women connected to Deusto and entrepreneurship, who inspire through their careers and projects. The exhibition will be on display at the San Sebastian campus, in the Larramendi Building Hall, during Deusto Entrepreneurship Week.
Come and find out who they are, what they have achieved, and the stories that drive them!
Who knows… you could be the next one!
Drive your dreams with Tawity! – Deusto Entrepreneurship Week 2025
Drive your dreams with Tawity! – Deusto Entrepreneurship Week 2025
Have You Heard of Tawity?
As part of Deusto Entrepreneurship Week, and within the various events framed by Global Entrepreneurship Week, we will host Tawity, an innovative 100% online driving school incubated at the University of Deusto, which aims to transform the way we learn to drive.
In this session, we will introduce the company and its founder, who will share her entrepreneurial experience and what it has been like to create her own project within the University. We will also explore how driving, learning, and entrepreneuring can go hand in hand when guided by passion and purpose.
This activity will take place on Monday 17 November in the Memory Square, within our iconic EmprendeBOX—two stacked containers that have become the meeting point for Deusto Entrepreneurship Week year after year.
Target audience:
- Entrepreneurs
- University community: students, academic staff and other employees
- External participants with an interest in the topic.
We look forward to seeing you and driving your dreams with Tawity!
Connect generations and learn with Kuvu – Deusto Entrepreneurship Week 2025
Connect generations and learn with Kuvu – Deusto Entrepreneurship Week 2025
Do you know Kuvu?
As part of Deusto Entrepreneurship Week, and within the various events framed by Global Entrepreneurship Week, we will host Kuvu, a social impact startup that fosters intergenerational living by connecting older adults who live alone with young people seeking affordable accommodation.
We will introduce the company and its team, who will share how the idea came about, the challenges they have faced on their entrepreneurial journey, and how they are contributing to building a more human, collaborative, and sustainable society. The session will also invite reflection on how encounters between generations can inspire new ways of pursuing entrepreneurial ventures and living.
This activity will take place on Monday, 17 November in the Auditorium Cloister.
Target audience:
- Entrepreneurs
- University community: students, academic staff and other employees
- External participants with an interest in the topic.
¡Te esperamos para conectar generaciones con Kuvu! ???
Rediscover the local and savour the authentic with Taste the Passport – Deusto Entrepreneurship Week 2025
Rediscover the local and savour the authentic with Taste the Passport – Deusto Entrepreneurship Week 2025
Do you know Taste the Passport?
As part of Deusto Entrepreneurship Week, and within the various events framed by Global Entrepreneurship Week, we invite you to discover Taste the Passport, a gastronomic initiative that promotes local, sustainable, and mindful consumption through unique culinary experiences.
Under the theme “Rediscover the Local and Savour the Authentic,” we will introduce the company and its team, who will share how the idea started, what inspires them, and how they aim to connect people with their surroundings through food and local culture. There will also be the opportunity to purchase the passport.
This activity will take place on Tuesday, 18 November, in the Memory Square, within our iconic EmprendeBOX—two stacked containers that have become the meeting point for Deusto Entrepreneurship Week year after year.
Target audience:
- Entrepreneurs
- University community: students, academic staff and other employees
- External participants with an interest in the topic
Lead, create and transform with Mujeres de la Luna – Deusto Entrepreneurship Week 2025
Lead, create and transform with Mujeres de la Luna – Deusto Entrepreneurship Week 2025
Do You Know Mujeres de la Luna?
As part of Deusto Entrepreneurship Week 2025 and the events framed by Global Entrepreneurship Week, we will host Mujeres de la Luna, an initiative that promotes community tourism, social awareness, and the regenerative economy, fostering an entrepreneurial model committed to people and the planet.
During the session, their team will share how the project began, the challenges and lessons they have encountered along the way, and what it is like to undertake social entrepreneurship from a transformative and sustainable perspective. It will be a space to reflect on new ways of travelling, living, and pursuing entrepreneurial ventures, with human values and respect for the environment at the centre.
This activity will take place on Tuesday 18 November in the Auditorium Cloister.
- Target audience:
- Entrepreneurs
- University community: students, academic staff and other employees
- External participants with an interest in the topic.
Women Entrepreneurs, with GENTE QUE HACE – Deusto Entrepreneurship Week 2025
Women Entrepreneurs, with GENTE QUE HACE – Deusto Entrepreneurship Week 2025
As part of Deusto Entrepreneurship Week, and within the various events framed by Global Entrepreneurship Week, we will host a special activity to commemorate the International Day of Women Entrepreneurs.
On Wednesday 19 November, we invite you to the EmprendeBOX—our iconic container located in the Memory Square—to discover the “Mujeres que Hacen” (Women Doers) initiative, a collaboration between a former student of the University of Deusto (San Sebastian Campus), GENTE QUE HACE, and Deusto Entrepreneurship, the University of Deusto’s Innovation and Entrepreneurship Unit.
During the activity, you will hear the stories of five women connected to Deusto and entrepreneurship, who inspire through their talent, effort, and creativity. You will also have the opportunity to create your own “profile,” reflecting your goals, ideas, or entrepreneurial dreams, and become part of this network of women who do, create, and transform. Who knows… you could be the next one!
Target audience:
- Entrepreneurs
- University community: students, academic staff and other employees
- External participants with an interest in the topic
Travel, waves and passion with Let’s Surf Together – Deusto Entrepreneurship Week 2025
Travel, waves and passion with Let’s Surf Together – Deusto Entrepreneurship Week 2025
Do you know Let’s Surf Together?
As part of Deusto Entrepreneurship Week, and within the various events framed by Global Entrepreneurship Week, we will host Let’s Surf Together, an initiative that combines surfing, community, and well-being, promoting social inclusion and personal growth through sport and connection with nature.
During the session, their team will share how the project started, the values that drive it, and how surfing and sport can be tools for purpose-driven entrepreneurship, fostering diversity and creating a positive social impact. It will be an inspiring space to reflect on new ways of entrepreneuring through passion and sport.
Target audience:
- Entrepreneurs
- University community: students, academic staff and other employees
- External participants with an interest in the topic
We look forward to welcoming you to be inspired by the waves of entrepreneurship with Let’s Surf Together!
“Shine on Camera” with Aloka – Deusto Entrepreneurship Week 2025
“Shine on Camera” with Aloka – Deusto Entrepreneurship Week 2025
Do you know Aloka?
As part of Deusto Entrepreneurship Week, and within the various events framed by Global Entrepreneurship Week, we will host a very special activity with Aloka, a San Sebastian-based initiative offering audiovisual equipment rental, making professional resources accessible to creators, entrepreneurs, and organisations.
On Wednesday, 19 November, International Day of Women Entrepreneurs, we invite you to take part in this activity at the San Sebastian campus, where you can use their cameras and other equipment to experience “Aloka” firsthand. You will also meet its founder, an entrepreneur at Innogune and a lecturer at the University of Deusto, who will share how the project began and how she combines teaching with entrepreneurship.
This will be a perfect opportunity to showcase local talent, discover the services Aloka offers, and reflect on how technology and creativity can drive purpose-driven projects.
Target audience:
- Entrepreneurs
- University community: students, academic staff and other employees.
- External participants with an interest in the topic.
We look forward to seeing you to explore new services and celebrate female talent with Aloka!
Engineering driving innovation in collaboration with TEDxUDeusto and ForoTech – Deusto Entrepreneurship Week 2025
Engineering driving innovation in collaboration with TEDxUDeusto and ForoTech – Deusto Entrepreneurship Week 2025
As part of Deusto Entrepreneurship Week, and within the various events framed by Global Entrepreneurship Week, we invite you to take part in this special collaboration between TEDxUDeusto and ForoTech, designed to inspire the university community through real stories of innovation, technology, and entrepreneurship.
On Thursday 20 November, a new TEDxUDSalón will take place in the Auditorium Cloister, a more intimate and participatory format featuring a talk by Octavio Di Marco.
Target audience:
- Entrepreneurs
- University community: students, academic staff and other employees
- External participants with an interest in the topic









