Lecture “Comunicar en la empresa hoy”
Deusto Business Alumni invites you to take part in the lecture entitled “Comunicar en la empresa hoy”, which will be given by Susana Santolaria, a journalist specialising in corporate communication and public speaking. This lecture will be held on Monday, 1 June, at Pedro de Icaza Auditorium, Deusto Business School, Bilbao campus. Communication in business ranges from those who conceive an idea, through those who build and materialise the product or service, those who finance it, to the interaction with stakeholders: customers, institutions, suppliers, distributors…, and society at large. All this process affects corporate image. Therefore, keeping good communication involves careful development of professional communication skills by all the people who are part of the business project. The challenge facing companies today is to consider that if they invest in an often intangible asset such as communication, they will obtain greater benefits, even if these benefits are difficult to measure in financial parameters. The lecture on communication in business today will address the following issues: What are the communication needs of business today? What elements are key to developing professional communication?
