Defensa de la tesis doctoral de Janire Gordon titulada: Revisiting Integrated Marketing Communication (IMC): Assessment of IMC and Performance in Higher Education (HE)

Defensa de la tesis doctoral de Janire Gordon titulada: Revisiting Integrated Marketing Communication (IMC): Assessment of IMC and Performance in Higher Education (HE)
12/10/2020
10:00 – 11:30
Churruca Room. Avenida de las Universidades 24 48007 Bilbao
 
Janire Gordon Isasi, del programa de Doctorado en Competitividad Empresarial y
Territorial, Innovación y Sostenibilidad, defebderá su tesis doctoral titulada: “Revisiting Integrated Marketing Communication (IMC): Assessment of IMC and Performance in Higher Education (HE)”, dirigida por Lorea Narvaiza Cantín y Juan José Gibaja Martins.
 
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