Defensa de la tesis doctoral de Janire Gordon titulada: Revisiting Integrated Marketing Communication (IMC): Assessment of IMC and Performance in Higher Education (HE)

Janire Gordon Isasi, del programa de Doctorado en Competitividad Empresarial y
Territorial, Innovación y Sostenibilidad, defebderá su tesis doctoral titulada: “Revisiting Integrated Marketing Communication (IMC): Assessment of IMC and Performance in Higher Education (HE)”, dirigida por Lorea Narvaiza Cantín y Juan José Gibaja Martins.