Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
- PhD Huub Rüel: Professor of International Business and Global Talent Management, Hotelschool The Hague, Amsterdam. See profile.
- PhD Iñigo Arbiol Oñate, Director of Master in International Relations and Business Diplomacy at University of Deusto. See profile.
Hour: 16:00pm CET