16:00 – 17:00
The current pandemic context has compromised some key sectors in the international projection of Bilbao and its territory, as the creative industries or the cultural tourism. In this conversation, we will focus on the challenges, strategies, alternatives and possible learnings for the future.
- Fernando Bayón Martín: Director of the Institute of Leisure Studies. Vicedean for Research, Postgraduates and Institutes at the Faculty of Social and Human Sciences at University of Deusto. See profile.
- Mercedes Rodríguez Larrauri: Director of Bilbao Tourism at Bilbao Sity Council. See profile.
Hour: 16:00h CET