Meeting with Juan Ignacio Vidarte, General Director of the Guggenheim Museum Bilbao
12/04/2024
09:00 – 10:30
CRAI Biblioteca de la Universidad de Deusto. Ramón Rubial, 1 – 4º – 48009 Bilbao
Deusto Business Alumni, in collaboration with PwC, is holding a meeting with Juan Ignacio Vidarte, general director of the Guggenheim Museum Bilbao, under the title: The Black Swan at the University of Deusto.
Juan Ignacio Vidarte will address the history of the museum, from its origins to become a cultural icon of worldwide success. He will explain how, despite initial skepticism, the museum transformed Bilbao, boosting national and international tourism. He will talk about the challenges in its planning, construction and management, which involved public-private and regional-international collaboration. He will also highlight the professional commitment involved in leading the project, positioning it as a model of urban and cultural revitalization.
The dialogue after the presentation will be moderated by Antón Azlor, president of Deusto Business Alumni.
