The Careers Department and Deusto Business Alumni, in collaboration with the Banco Sabadell Foundation, do not want you to miss the opportunity to meet Helena Marzo, an independent creative director and teacher of advertising writing.
Helena has worked for major brands such as Google, Activia, Cacaolat, Sanex, Pepsi and Joma. She collaborates with several agencies regularly and has been part of the creative departments at BBDO, La Despensa, JWT and Ogilvy for over 15 years. In 2017 she was a member of the judging panel of the Club de Creativos and curator of the Sitges Next Communication and Innovation Festival. Her work as a creative has received awards at festivals such as Cannes Lions, CdeC Club de Creativos, El Sol Festival Iberoamericano and Best Awards.
She will give us a talk on brands and genre.
Should brands be involved in gender equality? Are consumers guided by their values when they buy? Which brands are brave… and why do they choose to be so? Helena Marzo, a creative director with more than 15 years of experience in advertising agencies, analyses how brands address gender equality in their campaigns through the best national and international examples in the last 3 years.
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