Inside out: a 360º approach to firm internationalisation
When firms embark on internationalisation, the focus often lands on external dimensions: which markets to enter, which type of presence to establish, and how to adapt products or services to local demands. Yet, the internal dimensions—people, finances and the organisation of other internal support functions—are equally critical to success.
This event explores the inside-out perspective of internationalisation, delving into the internal tensions and alignment required to support global growth. Through a conceptual introduction and a dynamic roundtable with industry experts, this event will examine how firms can balance internal readiness with external opportunities, ensuring a 360° approach to international expansion.
This event is organised by Deusto Business School and Deusto Business Alumni, with the support of the Vizcaína Aguirre Foundation.
Introduction to the 360º approach to internationalisation
· Rebecca Piekkari, Marcus Wallenberg Chaired Professor of International Business at Aalto University School of Business, Finland.
· Ciara O’Higgins, Assistant Professor of Strategy & International Business at Deusto Business School.
Roundtable with industry experts
· Pilar Astuy, Chief Finance Officer, Lontana Group.
· Ana López de Mendoza, Risk and Internal Control Corporate Director, Tubacex.
· Aitor Michelena, International Recruitment Manager, ieTeam.
· Tomás Solís, Chief Sales and Marketing Officer, Arteche.
Following the roundtable, a networking breakfast will take place for the conversations to continue.
The event will be held entirely in English, with no simultaneous translation service.