Workshop: Business in a political age

Workshop: Business in a political age
23/03/2015 – 24/03/2015
11:30 – 12:00
Auditorio Icaza. Avenida de las Universidades 24 48007 Bilbao
 
Political, regulatory, media and activist group actors shape, constrain, or expand the opportunities for profit available to businesses. In order to mitigate risks and capture attractive opportunities, every business must have a careful and intelligent plan for engaging with these actors. The Business in a Political Ageconference, followed by a more detailed workshop, provides a framework for doing so.

Leaders must have the most up-to-date understanding of the new strategies, tools and techniques that are being developed and employed to affect the legislative and political process. Without a clear understanding of them, you will be at a severe competitive disadvantage.

As America’s only school of applied politics, the George Washington University Graduate School of Political Management (GSPM) is uniquely suited to deliver a program that combines academic rigor with hands-on know how from those who have led the way in the most consequential positions in American politics and government.

Hosted by Deusto University, these programs are offered as a result of long cooperation between both institutions. You will benefit from the combined insights of GSPM’s Director, Professor Mark Kennedy and GSPM Board Member, Michael Paese, global co-head of the Office of Government Affairs for Goldman Sachs. Kennedy previously served as a U.S. Congressman and as Treasurer for Macy’s. Paese previously served in senior staff roles for a U.S. House’s Financial Services Committee and a major trade association.

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