Competing being unique: Keys to becoming a market leader
Deusto Business Alumni will be holding a seminar on 29 September in Bilbao entitled: “Competing being unique : Keys to becoming a market leader” . Participants include Unai Zubeldia, Loop Unique Companies Head for the Basque Country.
In today’s overproduced and oversupplied markets faced by companies, where a large number of competitors try to win the same customers, being excellent is not enough; companies have to be unique. What happens in the Basque Country? How do they manage to survive?
This seminar will examine how to add strategic value to a company through innovation and technology, as only those business models that manage to be unique and true to their DNA will survive, thus achieving the status of market leaders; defining and setting out the rules of the game.
