Lecture by Alex Gibelalde: ¿Necesito utilizar redes sociales en mi empresa?

Social networks have become consolidated as digital word of mouth, places where to share opinions and experiences, allowing companies to connect with a larger number of potential users and clients but, are they right for my business?

In this session, an expert in the field, with wide experience in Twitter and Google, will help us to integrate networks into a business and marketing strategy to grow and achieve results.

This event will be attended by former students from the Sales Management Programme. All those interested in knowing this programme in more detail, will have the opportunity to ask questions.

This course will be taught by Alex Gibelalde, a former Deusto student and Founding Partner of Boostit, and until very recently Marketing Manager of Twitter in Spain. He has taken an active part in transforming the way of communicating, managing and working in this new digital scenario in constant change throughout his career. He has previously held several positions of responsibility at Google, both nationally and internationally as Product Marketing Manager for Spain. He also worked as Strategic Marketing consultant at Eurogap. Alex Gibelalde is a lecturer in the Digital area of the Sales Management Programme (PDC) at Deusto Business School.