Deusto International Talk – Sevilla FC: estrategia digital y analítica de datos para la relación con las audiencias
Football is a worldwide phenomenon. This is the reason why Spanish football clubs have developed brand international positioning strategies. Digital channels, multicultural strategies or football players projections represent just a little part of their strategic plans. Sevilla FC is an example of a good practice in this field. A club with a relevant digital and data strategy, which aims to personalize the experience of the club members and to establish a long-term relation with them.
Speakers:
- Jara Cisneros: Head Digital & CRM, Sevilla FC. Profile.
- Alex Rayón: Vice- Rector for International Relations and Digital Transformation, University of Deusto. Profile.