Event: “How to Address Uncertainty from an Ethical Perspective?”

How to Address Uncertainty from an Ethical Perspective?

Join us for this event where we will explore how scenario planning can help rethink business ethical culture in times of rapid change.

The event will also feature the presentation of the book “Scenario Planning in Business: An Ethical Perspective”, written by strategic foresight experts Eneko Astigarraga, Rodrigo Dal Borgo, and Ibon Zugasti, and published in the CEA Library of Business Ethics (Pirámide Publishing House).

PROGRAMME

9:30 Welcome
Ane Ferrán Zubillaga, Dean of the Faculty of Social and Human Sciences, University of Deusto
Leire Bilbao, General Director of the Basque Innovation Agency, Innobasque

9:50 Opening Lecture
Javier Martínez Contreras, Director of the Center for Applied Ethics

10:10 Book Presentation – “Scenario Planning in Business: An Ethical Perspective”
Presented by the authors:

• Rodrigo Dal Borgo, international consultant in strategic foresight and anticipatory governance

• Ibon Zugasti, Director of Prospektiker and international expert in strategic planning

• Eneko Astigarraga, Professor at Deusto Business School and Director of the tech company CodeSyntax

Moderator: Peru Sasia, Director of the CEA Library of Business Ethics, researcher and Vice Dean of Faculty Affairs at the Faculty of Social and Human Sciences

11:00 Dialogue and Q&A

11:30 Closing and Networking