Listen to innovate Conference

Listen to innovate Conference
09:30 – 12:30
Espacio Bertelsmann. Calle de O’Donnell, 10, 28009 Madrid

The I+E Foundation will be holding the I+E Listen to Innovate Conference next 14 July at Bertelsmann Space in Madrid, where we will share ideas on how to involve customers in innovation processes.

Innovation is opportunity and commitment from all of us and innovation processes do not need to be one-sided. More and more companies opt for involving their customers and listening to them so that their views are key when improving their products, services and processes. Experienced multinationals with a long history operating in Spain explain their REAL EXPERIENCES when it comes to innovating with their customers.


  • 09:30 Registration and welcome coffee.
  • 10:00 Welcome by Helena Herrero, president HP Inc. and I+E Foundation. Paco González Bree, Innovation Manager, Deusto Business School.
  • 10:20 Multinationals that listen to innovate. User-Centred Design in HP Designjet. Aviv Hassidov, HP Inc. Co-designing the future of urban mobility with our customers: ACCEL and MULTI. Javier Sesma, Thyssenkrupp Elevator. Innovating, a joint experience. Leopoldo Maestu, Alstom. Customers in a distracted society. Iago Oro, Prodware.
  • 11:30 Round-table discussion Chaired by Paco González Bree.
  • 12:15 Spanish wine.


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