Webinar: The value of Public Affairs in times of COVID-19

Webinar: The value of Public Affairs in times of COVID-19
05/13/2020
17:00 – 18:00
Online (a través de Zoom)
 
The management of public affairs is a discipline that is increasingly necessary to represent the interests of corporations, organisations and institutions before the authorities and public opinion. Furthermore, it has acquired special relevance in this health crisis situation caused by COVID-19. But do we really know what value it brings?

With the aim of exploring this issue further, Deusto Business School invites you to a free webinar with the participation of Carmen Mateo, president of Cariotipo, José Luis Ayllón, director of the Political Context area at Llorente y Cuenca, Asunción Soriano, CEO of Atrevia, and Mª Rosa Rotondo, president of the Association of Institutional Relations Professionals (APRI) and managing partner of Political Intelligence.

The session will be held on 13 May at 17:00, as part of the Seminar on Public Affairs and Government Relations, which will be delivered fully online in June (click here  to find out more).

Further information about the Seminar on Public Affairs and Government Relations

Sign up for webinar
The session will be led by Juan Moscoso del Prado, director of Deusto Global Affairs and co-director of the Seminar on Public Affairs and Government Relations.

Further information:
Irene Pérez
Email: irene.perez@deusto.es
Tel: 915 776 189

 
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One comment

  1. El Sector Público es muy importante, pero es fundamental que sea eficiente en el uso de los recursos, que proceden de los impuestos que pagamos todos. En España se producen muchas redundancias, y hay un excesivo número de políticos y asesores que cobran de lo público, sin ninguna eficacia. Por otra parte hay algunos servicios públicos que cuestan más del doble de lo que cuestan cuando son facilitados por sectores no públicos como el privado o el tercer sector, como es el caso de la educación.
    El potencial de ahorro es enorme, si el sector público incorporara mediciones de eficacia/eficiencia e hiciera benchmark.

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