15th anniversary of the Expert Programme in General Management #PDG | Humanistic IA: artificial intelligence and humanism

15th anniversary of the Expert Programme in General Management #PDG | Humanistic IA: artificial intelligence and humanism
09:00 – 13:00
Icaza Room. Avenida de las Universidades 24 48007 Bilbao
It feels like only yesterday that we launched the first Expert Programme in General Management (GMP), and we have just brought to a close no less than… the 15th one!

This is, therefore, a very special year, and we want to extend the celebration to include each and every one of the people who have placed their trust in Deusto Business School to improve as leaders.

To this end, we have prepared a series of sessions, conferences and roundtables that will begin this September and will serve the purpose for which this programme was conceived: a space to reflect, update knowledge and share experiences and ideas with other managers.

Therefore, we invite you to book the morning of 22 September (from 9:00 to 14:00) now to attend an initiative that will be held on our campus in Bilbao and will serve to kick off the anniversary #PDG15.

I can just let you know that the day will focus on artificial intelligence (AI) and its role in humanistic leadership. There will be a lecture delivered by experts in the field, followed by a roundtable discussion, a networking coffee, etc.

Furthermore, our Dean Álvaro de la Rica and our Director General Almudena Eizaguirre will join me that day to welcome you and open the #PDG15.

*It may be subject to change.

9:00: Registration and welcome

  • Álvaro de la Rica, Dean of Deusto Business School

9:30 : Lecture and discussion: “Inteligencia Artificial con ética y responsabilidad”

  • Joaquina Salado, head of AI Ethics at Telefónica

10:30h : Coffee and Networking Space

11:00h | Roundtable: “IA y las oportunidades que nos brinda a las organizaciones y la sociedad en general”

  • Ana Isabel Herrán, Vice-Dean for Students, Research and Transfer of the Law School. Expert in Digital Law.
  • Óscar Lage, head of Cyber Security, Technological Innovation, Strategic Management & Blockchain Expert.
  • Peru Sasía, Director of the Department of Social Sciences and Humanities at the University of Deusto.

Moderated by Mikel Larreina, Vice-Dean for International and Institutional Relations at Deusto Business School.

11:45h | Lecture: “Los retos del liderazgo en la era de la inteligencia artificial”

  • Adela Balderas,lecturer at Deusto Business School

12:45 | Closing lecture: “Visión de futuro”

  • Almudena Eizaguirre, Director General of Deusto Business School Executive Education

13:00: Final toast and networking space


Further information:

Esperanza Larrazabal
Email: esperanza.larrazabal@deusto.es Tel: 944 139 453


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