José Luis Alonso, Digital Strategy Manager at QDQ media, will offer a general overview of the digital landscape in Spain today. He will make a segmented analysis of the types and characteristics of each network, consumer habits and behaviours and their potential as a marketing tool. It will also be attended by Borja Aláez, Social Media Marketing at QDQ media, who will address the new forms of communication in this dynamic social scenario, where the roles of companies and customers converge, creating new rules of the game. He will reveal the day-to-day business life in the social media and how to act in the different situations faced by companies. The aim is to learn about the tools to optimise social presence and the keys to improve online brand reputation.