REACH is a project funded by the European Commission, within the framework of Horizon 2020, whose objective is to consolidate companies that work with massive amounts of data (Big Data). The use of Big Data is a strategic asset for companies and has a huge potential for transformation. In this sense, REACH offers the most innovative startups the opportunity to solve real problems associated with the data of companies in different European countries, such as optimising energy consumption in the industrial sector, improving social services for the elderly or predicting consumer behaviour in the retail sector in emergency scenarios such as COVID-19. One of the key objectives of the project is to work towards a greater European relevance in the big data market, encouraging the creation of a European Data Economy through the implementation of the Data Value Chain concept.
The event will start on 29 September 2021 at 9:00 with the opening ceremony, in which the director of DeustoTech Iñaki Vázquez will welcome the participants, after which the project coordinator Reda Nouacer (CEA, the French Atomic Energy and Alternative Energies Commission), will present the project’s objective, while Diego López-de-Ipiña as coordinator of the incubation process will indicate the dynamics of the presentation of solutions (MVPs) in the form of pitches and their evaluation. Afterwards, the startups will compete in a “pitch” in which they will present their projects and a jury will evaluate their soundness from a business point of view. On the afternoon of the same day (15:00), the 5 winners will be announced and will move on to the final round of the incubator.