CEBEK Enpresan Bardin Breakfast Series: The coded gaze. When AI influences equality in the workplace

Artificial intelligence is already transforming the way organisations recruit talent, make decisions, assess performance, and design products and services. However, these systems are not neutral: they learn from data, reflect social dynamics, and can reproduce or even amplify existing inequalities. This breakfast session invites participants to reflect on how AI is shaping equality in the workplace, the risks and opportunities it presents for organisations, and why incorporating diversity into the design, development and adoption of these technologies is a matter not only of fairness, but also of competitiveness, innovation and leadership.

• Welcome and introduction: Guillermo Buces, President of CEBEK

• The coded gaze: how artificial intelligence shapes equality in the workplace

• Speaker: Lorena Fernández Álvarez, Head of the University of Deusto's Artificial Intelligence Committee. Member of the Gendered Innovations expert group of the European Commission, led by Stanford University, examining the impact of failing to incorporate a gender perspective into artificial intelligence. Author of the book La inteligencia artificial explicada a todos los públicos.

• Q&A and discussion.
• Closing remarks: Isabel Sarrionandia-Ibarra, Deputy Director General for Administration and Business, Department for Economic Promotion, Provincial Council of Biscay.

Registration